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Hurtle towards healthy with Defy Damage In A Flash, the breakthrough bond-builder that visibly transforms hair in 7 seconds. Liquid-to-crème formula delivers 80% less breakage*, and 20X stronger, silky-smooth strands. For healthy-looking hair, Joico's Defy Damage In A Flash 7-Second Bond Builder hair treatment makes a dash to the finish-line in the blink of an eye.