Joico Blonde Life Brightening Shampoo is a luxurious, sulfate-free formula designed to enhance and maintain blonde, bleached, or highlighted hair.
It gently cleanses while neutralizing brassy tone...
Joico Blonde Life Brightening Conditioner is a luxurious, hydrating conditioner specially designed for blonde, highlighted, or gray hair.
It works to neutralize brassiness and yellow tones, keepin...
When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. Our rich, luxurious formula actually restores smoo...
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes s...
Joico Defy Damage Shampoo improves hair strength & health, protecting color vibrancy with 80% less breakage & 5X stronger hair, maintaining over 90% of color vibrancy. See results from...
Joico Defy Damage Conditioner reduces breakage by up to 80% & strengthens hair 5x, maintaining over 90% of color vibrancy. Get visible results from the first use, for soft, shiny & healthy ...
Get the blowout of your dreams with New Joico Dream Blowout— our one-and-done blow-drying solution that saves major time, shields hair from thermal damage, protects your ‘do against humidity, and f...
Our rich lathering volumizing shampoo cleanser removes dirt and oil, creating a clean foundation for plush, long-lasting fullness. Achieve luscious, voluminous body with our formula that preps your...
Joico K-PAK Hydrator Intense Treatment is the perfect solution for dry, damaged hair as it replenishes lost moisture instantly, making hair 2X softer than untreated damaged hair, while also adding ...
Specially formulated for thick, coarse, dry hair, Joico Moisture Recovery Treatment provides intense hydration in just 5 minutes, helping to repair stressed hair.
Enriched with murumuru, olive and ...