Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protecti...
Sometimes fine-to-medium hair needs a tall drink of water – but a heavy, cloying, moisturizing formula just weighs everything down. That’s when the luxurious lather of this lightweight Hydratin...
Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. Hydra Splash Hydrating Conditioner brilliantly detangles and replenishes elasticity w...
Daily use for vibrant, long-lasting hair color. Restores & protects hair while doubling resistance to breakage. Nourishing formula boosts shine, hydrates, improves elasticity & manageabilit...
Our award-winning, Deep-Penetrating Reconstructor—known as The 5-Minute Miracle—has a cult following that’s truly unparalleled. A powerful combination of amino acids and Keratin helps rebuild and r...
Packed with a powerful combo of amino acids and Joico’s smart keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking ...
When hair needs a detox, this deeply purifying shampoo jumps in and clarifies each strand without stripping away health and luster. A unique formula designed to remove the impurities and dulling bu...
A formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy-to-comb glide power and a unique, lightweight feel.
Fuller, ...
There’s dry hair… and there’s hair that’s so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is a profoundly nourishing treatmen...
Joico Defy Damage Masque rebuilds hair bonds, replenishes without weighing down, & builds resistance to damage. Get results after the first use, for soft, shiny, healthy hair. Protect from...
Cleanses damaged hair while improving elasticity, strength, and shine with its rich lather. Its power-packed formula gives instant results, unlike traditional shampoos that can strip away hair's na...