Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Shampoo to Nourish and Illuminate, a neutralising and moisturising shampoo created specifically for bleached, double-pr...
Joico Blonde Life Brightening Conditioner 250ml
Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Conditioner for Illuminating Hydration and Softness, a revitalising and...
When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. Our rich, luxurious formula actually restores smoo...
It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing b...
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes s...
Joico Defy Damage Shampoo improves hair strength & health, protecting color vibrancy with 80% less breakage & 5X stronger hair, maintaining over 90% of color vibrancy. See results from...
On a mission to repair hair that’s been assaulted by the rigors of heat styling and chemical services, K-PAK Conditioner zeroes in on ravaged cuticles, filling in the damaged zones with moisture, s...
Get ready for the ultimate blowout – and cut drying time in half - without leaving the comfort of home. This one-and-done styler delivers glam, salon-style hair, while safeguarding strands for 24 h...
Joico Defy Damage Conditioner reduces breakage by up to 80% & strengthens hair 5x, maintaining over 90% of color vibrancy. Get visible results from the first use, for soft, shiny & healthy ...
We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen—un...
There’s dry hair… and there’s hair that’s so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is a profoundly nourishing treatmen...
Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protecti...