Taking volume and texture to all new heights,
Joico Rise Up Spray delivers a lightweight, fine-mist powder, long-lasting hold, and pollution protection; in an easy application that never leaves be...
Create perfectly “imperfect” separation and coastal cool with a silky plush formula that you can play with, touch, and retouch to your heart’s content. Quick-dry with a satin finish All-day style r...
Joico Blonde Life Brightening Conditioner is a luxurious, hydrating conditioner specially designed for blonde, highlighted, or gray hair.
It works to neutralize brassiness and yellow tones, keepin...
This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just ...
Joico Blonde Life Brightening Shampoo is a luxurious, sulfate-free formula designed to enhance and maintain blonde, bleached, or highlighted hair.
It gently cleanses while neutralizing brassy tone...
This trio includes:
Brightening Shampoo 300ml: Nourishes and Illuminates. A neutralising and moisturising shampoo created specifically for bleached, double-processed or high-lifted blonde hair.
B...
Get ready for a blast of crystal-clear shine and softness that puts a powerful spotlight on blondes. Just a single application of Brilliant Glow Brightening Oil instantly revs up the radiance of ev...
This Trio contains
1 x Blonde Life Shampoo 300ml - Instantly cools brassy tones and brightens cool blonde hair while nourishing and protecting fragile or damaged hair.
1 x Blond Life Conditioner 2...
Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protecti...
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes s...
Light as a cloud and cool as can be...that's the beauty of Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, bouncy...