Harnessing the powers of deeply nourishing Manketti and Argan Oils, the restorative formula can be used to add mirror-like shine to dull locks, or as a pre-shampoo treatment for intense repair and ...
Joico Colorful Anti-Fade Shampoo provides a luxurious, thorough cleansing without the harsh ingredients known to strip hair of precious vibrancy and much-needed moisture
Color vibrancy ...
With powerful color protection plus lightweight hydration, Colorful Anti-Fade Conditioner puts color-treated hair front and center.
Instantly detangles and nourishes color-treated hair ...
With just a few drops, color vibrancy comes back instantly — soft, brilliantly shiny, and protected against those harsh, color-fading UV rays that can zap the richness and intensity from radiant co...
Curl Confidence is used on damp or dry hair to help define texture/curly hair without weighing hair down or leaving it stiff. Once dry (naturally or with a diffuser) your curls are soft but defined...
The buildable formula improves curl definition and creates a cast, sealing in much-needed moisture while locking out humidity for 72 hours.
Formulated with Algae Oil and Moringa Seed Oil, Curls L...
The curl-enhancing styling crème gently coaxes curls into clumps that are resistant to breakage.
Formulated with Algae Oil and Moringa Seed Oil, Curls Like Us Hydrate & Define Curl Crème Styler...
The Joico Curls Like Us Smooth & Bounce Curl Hydrating Foam enhances your curl pattern with a lightweight hold.
Creating a 3-day shield of protection against humidity and frizz*.
Benefits:
Lea...
Joico Defy Damage Conditioner reduces breakage by up to 80% & strengthens hair 5x, maintaining over 90% of color vibrancy.
Get visible results from the first use, for soft, shiny & healthy...
Effectively removes chlorine, hard water residue, trace minerals, and product buildup while preserving color.
Its gentle, clarifying formula leaves hair clean without drying, ensuring vibrant, hea...
Hurtle towards healthy with Defy Damage In A Flash, the breakthrough bond-builder that visibly transforms hair in 7 seconds. Liquid-to-crème formula delivers 80% less breakage*, and 20X stronger,...