Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Conditioner for Illuminating Hydration and Softness, a revitalising and nourishing conditioner created specifically for...
Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Shampoo to Nourish and Illuminate, a neutralising and moisturising shampoo created specifically for bleached, double-pr...
Light as a cloud and cool as can be...that's the beauty of Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, bouncy...
Here’s the overnight healthy-hair treatment that gives all-new meaning to the phrase, “Get your beauty sleep!” Experience the thrill of visibly softer, smoother, shinier hair, as this ...
DRY SHAMPOO
Take a welcome break from time-consuming wet-washes and blowouts without sacrificing an ounce of style. Joico Weekend Hair Dry Shampoo not only extends your 'do for days but doubles the...
Nourish and revitalise your hair with Joico K-Pak RevitaLuxe (150ml). Formulated with a Keratin Peptide Complex, it delivers intense moisture to dry and damaged hair, leaving it strong, soft and su...
All color-treated hair will benefit, but special perks for tresses that have been stressed (aka: double-processed; lifted more than two levels; or structurally weak).
Heal damaged locks and prolong...
Perfect choice for: All color-treated hair–from blondes to brunettes, lowlights to highlights.
Think your color-treated tresses are so parched, lackluster and brittle that only a pair of scissors a...
Get ready for a blast of crystal-clear shine and softness that puts a powerful spotlight on blondes. Just a single application of Brilliant Glow Brightening Oil instantly revs up the radiance of ev...
Joico Defy Damage Masque rebuilds hair bonds, replenishes without weighing down, & builds resistance to damage. Get results after the first use, for soft, shiny, healthy hair. Protect from...
Choosing a shampoo that won’t zap the zing out of your new shadeis obvious—but you’d also be wise to follow up with thiscolor-locking conditioner. Our extra-conditioning formula, withAfrican Man...