Never ruin another fresh blowout or flat-iron session again:
This 24-hour frizz-fighter is amped-up with lightweight hold, mega shine, and protection against the environment.
Depositing an invisibl...
Joico Zero Heat is the no-heat, no-hassle styler you need when you want to wear an air-dry style and still look polished. With two personalized formulas—for fine/medium or thick hair—that defi...
Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks O...
It was specially developed for dull, dry, inelastic, hard-to-manage hair. Regardless of hair type and hair color, you can use it to rejuvenate your hair. Its sulfate-free formula replenishes your h...
This trio includes
Defy damage shampoo 300ml: Improves hair strength & health, protecting color vibrancy with 80% less breakage & 5X stronger hair, maintaining over 90% of color vibrancy
De...
The collagen-enriched solution for mature hair, delivering that telltale body, bounce, shine, and softness, this moisturizing caretaker reinvents hair with a lustrous new outlook.
Hair feels hydrat...
Perfect choice for every hair type – from the finest strands (it won’t weigh things down) to full-on thick manes (it will tame them)
Our pride and joy – and the product everyone in the industry is ...
Joico Defy Damage Shampoo improves hair strength & health, protecting color vibrancy with 80% less breakage & 5X stronger hair, maintaining over 90% of color vibrancy. See results from the ...
This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy
Insta...
The Joico Hair Shake Finishing Texturizer Spray is a unique liquid-to-powder finishing texturizer. It’s going to shake up the way you style, in every way. In a few shakes, the revolutionary product...
Even fine-to-medium hair needs a major moisture treatment now and again…but not a heavyweight cream that weighs down delicate strands. With this refreshing, gel-based formula -- stocked with nouris...