Joico Colorful Anti-Fade Shampoo provides a luxurious, thorough cleansing without the harsh ingredients known to strip hair of precious vibrancy and much-needed moisture
Color vibrancy ...
Choosing a shampoo that won’t zap the zing out of your new shadeis obvious—but you’d also be wise to follow up with this color-locking conditioner.
Our extra-conditioning formula, with African M...
Joico Zero Heat is the no-heat, no-hassle styler you need when you want to wear an air-dry style and still look polished. With two personalized formulas—for fine/medium or thick hair—that define an...
A transformative, two-oil elixir that helps strengthen, boost color vibrancy, tame frizz, and gloss over dullness—without weighing a single hair down!
Doubles your color vibrancy* Preserves over 85...
This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just ...
Curl Confidence is used on damp or dry hair to help define texture/curly hair without weighing hair down or leaving it stiff. Once dry (naturally or with a diffuser) your curls are soft but defined...
You’re about to blow-dry your fine-to-medium hair, but need a leave-in styler that will infuse your strands with moisture, minus the heavyweight ingredients that can weigh down delicate hair. The a...
Harnessing the powers of deeply nourishing Manketti and Argan Oils, the restorative formula can be used to add mirror-like shine to dull locks, or as a pre-shampoo treatment for intense repair and ...
Get the body you’ve always wanted with the plush, airy, bombshell volume of Body Shake --the buildable spray that's never stiff or sticky. Delivering a bouncy, plush finish and the freedom to touch...
With powerful color protection plus lightweight hydration, Colorful Anti-Fade Conditioner puts color-treated hair front and center.
Instantly detangles and nourishes color-treated hair ...
This Trio Contains
Joico K-Pak Reconstruction Shampoo 300ml: Restore your hair to its original crowning glory Joico K-Pak Reconstructing Conditioner 250mI: Helps rebuild and fortify breakage-prone...