Sometimes fine-to-medium hair needs a tall drink of water – but a heavy, cloying, moisturizing formula just weighs everything down. That’s when the luxurious lather of this lightweight Hydratin...
Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. Hydra Splash Hydrating Conditioner brilliantly detangles and replenishes elasticity w...
Even fine-to-medium hair needs a major moisture treatment now and again…but not a heavyweight cream that weighs down delicate strands. With this refreshing, gel-based formula -- stocked with nouris...
You’re about to blow-dry your fine-to-medium hair, but need a leave-in styler that will infuse your strands with moisture, minus the heavyweight ingredients that can weigh down delicate hair. The a...
Our Inner Joi™ Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair* while fortifying strands to reduce future breakage.
This fortifying masque gently nourishes eac...
Imagine a mousse that delivers extraordinary hold and crunch-free volume in the quest for the ‘do of your dreams.
This airy whip of protection is the answer – leaving hair voluminous, shiny, soft,...
A formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy-to-comb glide power and a unique, lightweight feel.
Fuller, ...
Our rich lathering volumizing shampoo cleanser removes dirt and oil, creating a clean foundation for plush, long-lasting fullness. Achieve luscious, voluminous body with our formula that preps your...
The Joico joifull volumizing styler is a unique gel-creme hybrid that creates all-over airy body and fullness without a stiff or sticky feel.
Helps provide glide while styling without weighing the ...
Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks O...
This firm-hold aerosol spray locks in your finished style for all-day hold and support. UV protectants work to shield your hair from daily environmental stress. An excellent humidity resistant firm...