Healthy Strands = Shiny Strands. Because naturally curly and wavy hair tends to be quite delicate, it’s important to take extra-special care of it. When hair is nourished and strong from within, it...
Twirl-Worthy Tresses Straight from the Shower
What if you could get that just-out-of-the-shower shine and smoothness for your curly and wavy styles – without having to use a ton of product or spend...
A New Twist for Luxurious Curls, Waves, and Straight Styles
Nothing is as alluring as shiny, smooth, frizz -free hair regardless of how it’s styled. It’s a 10 Miracle Coily Leave -In gives you the ...
Knock-Out Curls Made Simple. It doesn’t take hours and hours, dozens of different tools or multiple products to make curls look as beautiful as possible. All it really takes is It’s a 10 Miracle Co...
Use It's a 10 Haircare's Miracle Styling Mousse to achieve the volume, texture and hold you want without the crunch. Satisfy your beauty sweet spot with this decadent, nutrient filled styling aid t...
It’s a 10 Five Minute Hair Repair for Blondes formula is designed specifically to boost blonde hair by adding radiant shine and increased silkiness, while protecting from heat and UV rays.
This un...
This vibrant purple shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading and retains color. The purple hue of this shampoo helps to neutralize...
It’s a 10 Silk Express Miracle Silk Leave-In Conditioner – The Silky, Strong Treatment That Stays with You
The world’s favorite leave-in conditioner just keeps getting better. Now, It’s a 10 Hairca...
It's a 10 Miracle Oil Plus Keratin delivers amazing results for those needing extra restoration to their hair. When used prior to, or just after styling, It's a 10 Miracle Oil Plus Keratin delivers...
Curls... Meet Control! Shiny smoothness doesn’t have to be a dream. With It’s a 10 Miracle Coily Gelled Oil, it’s a reality no matter how you choose to style your hair. Intensive natural conditione...
WHAT MAKES US DIFFERENT: Simplify your grooming and hair care routine with an effective multi-purpose product with a sophisticated fragrance that cleanses & conditions hair, moisturizes the sca...
Intense Conditioning. Superior Shine. Especially for Blondes.
Blonde hair – whether it is natural or color treated – requires special care to ensure the shiny luster and all-day, every-day brightn...