It’s a 10 Five Minute Hair Repair for Blondes formula is designed specifically to boost blonde hair by adding radiant shine and increased silkiness, while protecting from heat and UV rays.
This un...
A New Twist for Luxurious Curls, Waves, and Straight Styles
Nothing is as alluring as shiny, smooth, frizz -free hair regardless of how it’s styled. It’s a 10 Miracle Coily Leave -In gives you the ...
This vibrant purple shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading and retains color. The purple hue of this shampoo helps to neutralize...
It’s a 10 Silk Express Miracle Silk Leave-In Conditioner – The Silky, Strong Treatment That Stays with You
The world’s favorite leave-in conditioner just keeps getting better. Now, It’s a 10 Hairca...
Use It's a 10 Haircare's Miracle Styling Mousse to achieve the volume, texture and hold you want without the crunch. Satisfy your beauty sweet spot with this decadent, nutrient filled styling aid t...
Twirl-Worthy Tresses Straight from the Shower
What if you could get that just-out-of-the-shower shine and smoothness for your curly and wavy styles – without having to use a ton of product or spend...
Always-Gorgeous Hair in All Kinds of Weather
Holding on to that just-blow-dried look is easier than ever when you start with It’s a 10 Miracle Blow Dry H20 Shield. Just a couple spritzes before you...
Healthy Strands = Shiny Strands. Because naturally curly and wavy hair tends to be quite delicate, it’s important to take extra-special care of it. When hair is nourished and strong from within, it...
It’s a 10 Silk Express Miracle Silk Conditioner is Extreme Softness Powered by Silk
Few compounds deliver the luxe conditioning and weightless body of silk – which is why It’s a 10’s Silk Express M...
It's a 10 Miracle Oil Plus Keratin delivers amazing results for those needing extra restoration to their hair. When used prior to, or just after styling, It's a 10 Miracle Oil Plus Keratin delivers...
For instant body with no fuss, It's a 10 Miracle Volumizing Blowdry Spray's advanced formula will give your hair a gorgeous look and bounce without weighing it down. The Volumizing Blowdry Spray ca...
WHAT MAKES US DIFFERENT: Simplify your grooming and hair care routine with an effective multi-purpose product with a sophisticated fragrance that cleanses & conditions hair, moisturizes the sca...