Defines Curls • Eliminates Frizz
Define, separate and enhance curls and waves into perfect ringlets with this styling gel-cream. Dual formula of hydrating cream and smoothing gel creates soft, to...
Flexible styling cream for men shapes and reshapes hair for no-fuss looks.Get a fresh look with this pliable styler that lets you create everyday hairstyles with smooth, lasting control. Shape an...
Joico Defy Damage Shampoo improves hair strength & health, protecting color vibrancy with 80% less breakage & 5X stronger hair, maintaining over 90% of color vibrancy. See results from the ...
WHAT’S SO SPECIAL ABOUT IT?
Gently cleanses and conditions
Moisturizes stressed hair
No shampoo needed
HOW DO I USE IT?For normal to dry hair. Massage into hair and rinse. No need for an addition...
IDEAL FOR: All curly hair types
A multi-benefit curl balm infused with Biomimetic Silk & Carnauba Wax. Our 100 % vegan formula bundles and activates curls while providing the perfect level of m...
What is it?
It's a 10 Miracle Hair Mask is a simple-to-use, conditioning treatment made to enhance softness and smoothness. It is developed to respond to the demands of today's color treate...
Curl Confidence is used on damp or dry hair to help define texture/curly hair without weighing hair down or leaving it stiff. Once dry (naturally or with a diffuser) your curls are soft but defined...
WEIGHTLESS HAIRSPRAY FOR VOLUME AND SHINE
Defy gravity, and go bigger and even more beautiful with a burst of ANTI.GRAVITY.SPRAY. Our lightweight, non-aerosol hair spray imparts a lush, shine to...
Thickening Gel • Builds Body
Pump up the volume with this body-building hair gel. It contains thickening ingredients that add fullness while flexible hold allows for touchable, brushable style wi...
This trio includes
Defy damage shampoo 300ml: Improves hair strength & health, protecting color vibrancy with 80% less breakage & 5X stronger hair, maintaining over 90% of color vibrancy
De...
LOTION FOR VOLUMISING AND TEXTURISING
Create styles that are out-of-this-world with our weightless ANTI.GRAVITY lotion. This volumizer and texturizer allows you to create bigger, thicker-looking...
WHAT’S SO SPECIAL ABOUT IT?
Removes build up from hair products, minerals, pollutants and hard water
Gentle enough for daily use
Leaves hair clean and healthy looking
HOW DO I USE IT?For all h...