Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Shampoo to Nourish and Illuminate, a neutralising and moisturising shampoo created specifically for bleached, double-pr...
Here’s the overnight healthy-hair treatment that gives all-new meaning to the phrase, “Get your beauty sleep!” Experience the thrill of visibly softer, smoother, shinier hair, as this ...
All color-treated hair will benefit, but special perks for tresses that have been stressed (aka: double-processed; lifted more than two levels; or structurally weak).
Heal damaged locks and prolong...
DRY SHAMPOO
Take a welcome break from time-consuming wet-washes and blowouts without sacrificing an ounce of style. Joico Weekend Hair Dry Shampoo not only extends your 'do for days but doubles the...
Get ready for a blast of crystal-clear shine and softness that puts a powerful spotlight on blondes. Just a single application of Brilliant Glow Brightening Oil instantly revs up the radiance of ev...
Perfect choice for: All color-treated hair–from blondes to brunettes, lowlights to highlights.
Think your color-treated tresses are so parched, lackluster and brittle that only a pair of scissors a...
Choosing a shampoo that won’t zap the zing out of your new shadeis obvious—but you’d also be wise to follow up with thiscolor-locking conditioner. Our extra-conditioning formula, withAfrican Man...
Save yourself from the sticky residue that’s typical of volumizing products for fine hair, and pivot to the hero that delivers body, bounce, and big fullness. This hybrid styler offers the unique g...
Joico Colorful Anti-Fade Shampoo provides a luxurious, thorough cleansing without the harsh ingredients known to strip hair of precious vibrancy and much-needed moisture. Color vibrancy lasts ...
Without the heft of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine.
Style your hair in seconds–that’s the b...
K-PAK COLOR THERAPY LUSTER LOCK GLOSSING OILThe new Luster Lock Glossing Oil delivers all the high-powered punch of a professional conditioning treatment, with the shine-meisters that give color-tr...
This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just ...