Craft your favourite style with Joico JoiGel Medium Styling Gel, which adds volume and shine during your styling process. Its alcohol-free formula adds pliable control while drying quickly for a no...
Effectively removes chlorine, hard water residue, trace minerals, and product buildup while preserving color. Its gentle, clarifying formula leaves hair clean without drying, ensuring vibrant, hea...
Joico Defy Damage Conditioner reduces breakage by up to 80% & strengthens hair 5x, maintaining over 90% of color vibrancy. Get visible results from the first use, for soft, shiny & healthy ...
Time for a treatment that embraces your shade of blonde! Blonde Life Color Enhancing Masque in rose champagne deeply nourishes and maintains your blonde shades in a single application. Blonde ...
Time for a treatment that embraces your shade of blonde! Blonde Life Color Enhancing Masque in silver deeply nourishes and maintains your blonde shades in a single application. Blonde Life Col...
Time for a treatment that embraces your shade of blonde! Blonde Life Color Enhancing Masque in violet deeply nourishes and maintains your blonde shades in a single application Blonde Life Colo...
Joico Heat Hero Glossing Thermal Protector is a go to heat protectant and thermal setting spray. The natural scent spray without sticky residue helps create lovely curls with your curling iron. Alo...
Inner Joi’s Sea Salt Spray makes a splash by bringing that lived-in look, light texture, and volume together with a formula that’s calm-and-caring as can be.Our Inner Joi™ Style formulas provide al...
All-day hydration and easy detangling with naturally-derived ingredients -- including upcycled apple extract.Our Inner Joi™ Hydrate formulas, made with Apple Extract, provide all-day hydration for ...
Formulated with refreshing apple extract and naturally-derived ingredients, achieving nourished, soft-as-silk hair becomes easy as pie.Pairing the comfort of healing ingredients to prevent your sca...
Our Inner Joi™ Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair* while fortifying strands to reduce future breakage.
This fortifying masque gently nourishes eac...