DNA Aftershock Moisture is enriched with watermelon seed oil. Watermelon seed oil is extremely moisturizing without being overly greasy. The abundance of antioxidants boosts scalp circulation and i...
For dry, flaky scalps
A pre-shampoo treatment to soothe dry, flaky, or itchy scalps. Formulated with argan oil to nourish and salicylic acid to exfoliate.
Soothe, moisturize, and exfoliate a dry s...
DRY POWDER FINISHING HAIRSPRAY
Want a ‘doo’ that packs volume and hold, but with a softer look and feel…DOO.OVER is everything you desire and yet so much more - it’s a ‘hair-doo’ in a can! DOO.O...
LEAVE-IN HEAT PROTECTION FOR ALL HAIR TYPES
Protect your hair against daily life’s biggest aggressor, heat damage. HEATED.DEFENSE is a weightless and invisible leave-in treatment foam to protect...
Joico Defy Damage Masque rebuilds hair bonds, replenishes without weighing down, & builds resistance to damage.
Get results after the first use, for soft, shiny, healthy hair. Protect fro...
Get ready for a blast of crystal-clear shine and softness that puts a powerful spotlight on blondes. Just a single application of Brilliant Glow Brightening Oil instantly revs up the radiance of ev...
WHAT’S SO SPECIAL ABOUT IT?
Illuminates blondes and fights yellowing of lightened, highlighted, natural blonde, gray or white hair just after one use
Moisturizes
Repairs damage
HOW DO I USE I...
Maximum Hold • Finishing Spray
Freeze, hair! This shine-enhancing, non-aerosol hairspray locks any look in place with powerful hold and a high-shine finish.
For light to medium blonde hair only
A dual-benefit mask that adds a temporary rose gold shade to light to medium blonde hair while boosting softness and shine.
Experience temporary color with the...
Perfect choice for: All color-treated hair–from blondes to brunettes, lowlights to highlights.
Just one treatment with K-PAK Color Therapy Luster Lock leaves locks glowing with lust worthy shine an...
Gold Shampoo is the essence of style and luxury, while also providing the ultimate moisturising solution for all hair types.
This elegant shampoo cleanses the scalp, nourishes it with Argan Oil an...
WHAT’S SO SPECIAL ABOUT IT?
Maintains color up to 3 times longer*
Seals in color and preserves vibrancy of color-treated hair
Restores radiance
HOW DO I USE IT?For all hair types. Lather, rins...