See your healthiest-looking hair and lasting results after one use with this bestselling routine. Reverse hair damage in as little as 3 minutes with N°.3 Hair Perfector® as a pre-shampoo treatment,...
For light brown to dark brown hair only
A dual-benefit mask that adds temporary crimson tones to brunette hair while boosting softness and shine.
Experience temporary color with the treatment benef...
Intense Hydration • KerActive Repair
Repair and help brighten blonde hair with this leave-in conditioner. It smoothes, strengthens and replenishes chemically treated and depleted blonde hair. Enh...
For Blonde, Lightened Brunette, and Grey Hair
A pro-strength purple shampoo to gently cleanse while neutralizing brassiness and helping to restore brighter, more radiant color.
Fight brassiness in...
VOLUMISING HEAT-ACTIVATED STYLE EXTENDER
Activated by the heat of your blow dryer, this weightless spray creates smooth volume and lift for a blow dry that is softy to the touch. Helps lock out ...
Joico Defy Damage Shampoo improves hair strength & health, protecting color vibrancy with 80% less breakage & 5X stronger hair, maintaining over 90% of color vibrancy. See results from the ...
Replenishes • Balances Moisture
Crafted to replenish dry, thirsty hair, this moisturizing shampoo gently cleanses with a sulfate-free (without SLS, SLES, ALS) lather that leaves hair soft and hea...
MATTE, TEXTURE AND DEFINITION PASTE
Buckle-up for a tough ride with NIGHT.RIDER, the strongest of our hardworking moulding pastes. Designed to deliver rough, matte texture to enhance short or ch...
For unruly and frizzy hair
A frizz-fighting conditioner formulated with argan oil and argan butter to intensely nourish hair, leaving it soft, smooth, and more manageable.
This gentle conditioning...
A hydrating formula for dull colour treated hair.
Hydrates from deep within leaving hair silky soft and frizz free.
Anti-bacterial properties, Nourishes & moisturises!
For all hair types
Refreshes hair in-between washes by absorbing excess oil from the hair. Leaves a matte finish while adding an extra boost of volume and texture to the hair.Comes in Clear and with Brown pigments
Al...
A New Twist for Luxurious Curls, Waves, and Straight Styles
Nothing is as alluring as shiny, smooth, frizz -free hair regardless of how it’s styled. It’s a 10 Miracle Coily Leave -In gives you the ...