Taking volume and texture to all new heights, Joico Rise Up Spray delivers a lightweight, fine-mist powder, long-lasting hold, and pollution protection; in an easy application that never leaves beh...
Create perfectly “imperfect” separation and coastal cool with a silky plush formula that you can play with, touch, and retouch to your heart’s content. Quick-dry with a satin finish All-day style r...
Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Shampoo to Nourish and Illuminate, a neutralising and moisturising shampoo created specifically for bleached, double-pr...
Joico Blonde Life Brightening Conditioner 250ml
Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Conditioner for Illuminating Hydration and Softness, a revitalising and...
Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Conditioner for Illuminating Hydration and Softness, a revitalising and nourishing conditioner created specifically for...
Indulge in salon-quality hair care essentials with Joico's Blonde Life Joi Gift Set.
The perfect duo of full-size Blonde Life Shampoo and Conditioner
Elevate your hair care routine and keep your bl...
This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just ...
Protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness. Genius Brightening Veil instantly safeguards strands while b...
Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Shampoo to Nourish and Illuminate, a neutralising and moisturising shampoo created specifically for bleached, double-pr...
This trio includes:
Brightening Shampoo 300ml: Nourishes and Illuminates. A neutralising and moisturising shampoo created specifically for bleached, double-processed or high-lifted blonde hair.
B...
Get ready for a blast of crystal-clear shine and softness that puts a powerful spotlight on blondes. Just a single application of Brilliant Glow Brightening Oil instantly revs up the radiance of ev...
The Blonde Life Brightening Gift Set formulated to combat brassiness, brittleness and breakage on blonde hair.
Consists of
300ml Shampoo - Nourish and Illuminate, a neutralising and moisturising sh...